Lisa and Neel Morley on the Powr of Niching
What if the most profitable thing you could do in your salon was STOP trying to be everything to everybody?
In this episode of Salon Conversation, I sit down with my friend Neel Morley - a hairdresser who built his business by doing exactly that.
Neel chose curly hair.
He stopped cutting straight hair, went deep into curly-hair education and eventually opened Australia's first curly-hair-only salon in Fitzroy, Melbourne.
People told him it wouldn't work.
It did.
His salon became a destination, with clients travelling significant distances because Neel became known for ONE THING.
And that's exactly what I mean by ONE THING FAMOUS.
A niche can be an inch wide and a mile deep.
Instead of trying to train your team in everything and market every service to everybody, what could happen if you became REALLY bloody good at the thing you love?
Neel and I talk about niching, premium pricing, education, social media, creating an unforgettable client experience and why continuing to learn matters even after you've become the expert.
It's also perfect timing because ONE THING FAMOUS is one of the five principles I'm teaching in my FREE Socials That Sell masterclass next week.
If you own a salon, spa or clinic and want your socials to attract more of the RIGHT clients, come and join me.
Register FREE here: JUST CLICK HERE
I'll also be launching my complete Socials That Sell program after the masterclass.
Lisa x
To Contact Neel: https://www.neellovescurls.com/